OFFICIAL NÜTRL LITE 50 CHALLENGE CONTEST RULES

OFFICIAL NÜTRL LITE 50 CHALLENGE CONTEST RULES

IMPORTANT: PLEASE READ THESE OFFICIAL RULES AND REGULATIONS ("OFFICIAL RULES") BEFORE ENTERING THE NÜTRL LITE 50 CHALLENGE CONTEST (THE "CONTEST"). BY ENTERING THE CONTEST, AN ENTRANT REPRESENTS THAT THEY SATISFY ALL OF THE ELIGIBILITY REQUIREMENTS BELOW AND AGREE TO BE BOUND UNCONDITIONALLY BY THESE OFFICIAL RULES AND ALL DECISIONS OF LABATT BREWING COMPANY LIMITED (THE "CONTEST SPONSOR")

[INCLUDE ANY REQUESTED THIRD-PARTY DISCLAIMER LANGUAGE HERE]

ELIGIBILITY:

To be eligible to participate, you must:

  1. Be a legal resident of Canada, excluding Quebec;
  2. Be of legal drinking age in your province or territory of residence;
  3. Be a registered account holder on the Strava mobile app;
  4. Complete the NÜTRL Lite 50 Challenge between May 12, 2025 and June 8, 2025 on the Strava mobile app;
  5. Not be an employee, officer, director, contractor, agent or representative of the Contest Sponsor, STRAVA INC. ("Strava") or any of their respective parent companies, subsidiaries, affiliates, agencies or distribution companies;
  6. Not be an employee of the applicable provincial liquor authorities, participating liquor licensees, retailers, or distributors (the "Provincial Liquor Authorities"); and
  7. Not be a member of the immediate family (parent, spouse, sibling, child) of, or domiciled with, any of the foregoing persons.

The Provincial Liquor Authorities are not connected with this Contest in any manner whatsoever and are not liable in any way whatsoever in regard to any matter which relates to this Contest.

To be eligible, participants must have online access with a valid e-mail address as of the date of their entry. If the identity of an entrant is disputed, the authorized account holder of the e-mail address submitted at the time of entry will be deemed to be the entrant. The individual assigned to the e-mail address by an online service provider, Internet access provider or other organization responsible for assigning the e-mail address for the domain associated with the submitted e-mail address is considered the authorized account holder. An entrant may be required to provide the Contest Sponsor with proof that they are the authorized account holder of the e-mail address associated with the winning entry.

If you do not have a Strava Account, you can create one for free at www.strava.com. Use of the Strava service is subject to the Strava Terms of Use: https://www.strava.com/legal/terms; and the Strava Privacy Policy: https://www.strava.com/legal/privacy.

CONTEST PERIOD:

The Contest begins on or about May 12, 2025 at 12:00 a.m. and ends at 11:59:59 p.m. on June 8, 2025 (the "Challenge Close Date"), after which users will not be able to log kilometres for the Challenge (as defined below) on the Strava app (the "Contest Period"). Eligible entrants will have until June 13, 2025 at 11:59:59 p.m. to enter the Contest on the Contest Website (the "Contest Close Date"). The start time and end times will be read to be in the local time zone applicable to each registered Strava Account/user.

HOW TO ENTER:

During the Contest Period,

Eligible Strava account holders can complete the NÜTRL Lite 50 challenge (the "Challenge") by logging into the Strava App, enrolling in the Challenge, moving a total of 50km within the Contest Period and logging their distance on the Strava app before the Challenge Close Date. Eligible participants are invited to complete the Challenge by running, walking or by wheelchair.

To record your time and receive an entry into Contest, eligible entrants must (i) record the activity while logged into their Strava Account on the Strava app; or (ii) record the activity while using a fitness tracker app that is compatible with and linked to their Strava account (the "Recording Methods"). Only activity that is recorded to the entrant's Strava account through the Recording Methods during the Contest Period for the Challenge will be counted towards the entrant's completion of the Challenge. Any activity uploaded manually to the Strava app will not count towards the Challenge. Each entrant's Strava account must be public to enter the Contest.

Eligible entrants who complete the Challenge will receive a link to enter a random Prize draw (i) on the Strava App; and (ii) by email from Strava ("Contest Draw Link"). Individuals who receive the Contest Draw Link may enter a random draw to receive a Prize by clicking on the Contest Draw Link; completing the Contest entry form in its entirety by providing their first name, last name, email address, phone number, date of birth, and postal code; and clicking submit. Limit of one entry per person. Entries must be received prior to the Contest Close Date.

Limit of one (1) entry per participant during the Contest Period. All kilometres must be logged in the Strava app prior to the Challenge Close Date. Kilometres logged in the Strava app after the Challenge Close Date are void and will not be eligible. Entries into the Contest must be received prior to the Contest Close Date. Entries received after the Contest Close Date are void. No other form of submitting an entry is valid other than as stated above. Multiple participants may not share the same email address. Participants may not enter with multiple email addresses, nor may participants enter under multiple identities. Any participant who attempts to enter with multiple email addresses, accounts or under multiple identities will be disqualified and forfeits any prize won, in the Contest Sponsor's sole discretion.

No responsibility is assumed by the Contest Sponsor for any inability of a potential entrant to successfully enter the Contest for any reason. The Contest Sponsor is not responsible for late, lost, misdirected, delayed, incomplete or incompatible Entries, Prize notification messages, or any other Contest-related information (collectively, "Contest-related Information"), nor any Contest-related Information that has been sent in error or otherwise produced or disseminated a manner that is inconsistent with these Official Rules, all of which are void. Screenshots will not be accepted as proof of entry. All entries become the property of the Contest Sponsor.

ENTRANT VERIFICATION:

The Contest Sponsor reserves the right to require proof of compliance with these Official Rules in a form acceptable to the Contest Sponsor: (i) for the purposes of verifying an individual's eligibility to participate in this Contest; (ii) for the purposes of verifying the eligibility and/or legitimacy of any Contest-related Information submitted or received (or purportedly submitted or received) for the purposes of this Contest; and/or (iii) for any other reason the Contest Sponsor deems necessary for the purposes of administering this Contest. Failure to provide such proof to the complete satisfaction of the Contest Sponsor within the timeline specified may result in disqualification. The sole determinant of the time for the purposes of this Contest will be the Contest Sponsor server data. All information requested by and/or supplied to Contest Sponsor for the purpose of the Contest must be truthful, complete, accurate and in no way misleading. Contest Sponsor reserves the right to disqualify any entrant should the Contest Sponsor deem that such an entrant at any stage supplied untruthful, incomplete, inaccurate or misleading information. All decisions of the Contest Sponsor are final and will not be subject to appeal.

PRIZE:

There is one (1) prize available to be won, each consisting of one (1) digital fitness watch (hereinafter, the "Prize"). Approximate retail value of the Prize is $590 CAD. Alcohol is not part of a Prize. Once confirmed as a winner, Prize will be shipped to the address provided by the selected entrant. Contest Sponsor will not deliver the Prize to a P.O. Box address or to an address outside of Canada.

Prize must be accepted as awarded. Prize is not resaleable, transferable or redeemable for cash. No prize substitutions, except by the Contest Sponsor, who reserves the right to substitute the Prize or any portion thereof with a prize of equal or greater value. All decisions of the Contest Sponsor relating to the Prize are final and are not subject to appeal. The Contest Sponsor is not responsible for the Prize once it has been shipped.

The Contest Sponsor makes no representations or warranties of any kind regarding the appearance, safety or performance of the Prize.

AWARDING OF PRIZES:

There will be one (1) draw during which the Contest Sponsor will randomly select one (1) entry from among all eligible entries received during the Contest Period on June 16, 2025 at 12:00 p.m. Eastern Time (the "Draw Date") in Toronto, Ontario.

The selected entrant will be notified by the Contest Sponsor via email (provided on the entry form/ballot at time of entry) within three (3) business days of the Draw Date (the "Draw Notification"). If the entrant has not responded to the Draw Notification within three (3) business days of receipt of such notification, another entrant may, at the Contest Sponsor's sole discretion, be selected by random draw in which case that entrant will become the selected entrant and the previously selected entrant then will be disqualified and have no right to a Prize.

Before the Selected Draw Entrant is declared a winner, the selected entrant must correctly answer, unaided, a timed mathematical skill-testing question administered by the Contest Sponsor via email.

Additionally, before any Prize is awarded, the selected entrants may be required to sign a standard declaration of compliance with the Official Rules and Release and Indemnity form releasing the prize supplier, Contest Sponsor, Strava and each of their respective affiliates, parent companies, subsidiaries, professional advisors, Provincial Liquor Authorities and advertising and promotional agencies, and each of their directors, officers, employees, representatives and agents (collectively, the "Released Parties") from any and all liability arising out of, pursuant to, or as a result of the carrying out of the Contest, including, without limitation, liability arising from the acceptance of and usage of a Prize as awarded, the administration of the Contest and the selection of a potential winner.

If a potential Prize winner does not respond to the Notification within the time stipulated, is found to be ineligible for any reason, declines to accept a Prize or declines to provide a signed release and indemnity, the potential winner will be disqualified and will forfeit the Prize. The Contest Sponsor may then, at their sole and absolute discretion, select another eligible entrant who will be subject to disqualification in the same manner.

No communication will be entered into by the Contest Sponsor with entrants except with selected entrant(s). The Contest Sponsor is not responsible for the failure, for any reason whatsoever, of a selected entrant to receive the Notification or for the Contest Sponsor to receive a selected entrant's response.

EACH SELECTED ENTRANT IS CONSIDERED A POTENTIAL PRIZE WINNER PENDING VERIFICATION OF THEIR ELIGIBILITY, PROVIDING THE CORRECT ANSWER TO A SKILL-TESTING QUESTION, AND PROVIDING A SIGNED RELEASE AND INDEMNITY (AS APPLICABLE). ALL POTENTIAL PRIZE WINNERS ARE SUBJECT TO VERIFICATION BY CONTEST SPONSOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE CONTEST. PRIZES WILL NOT BE AWARDED UNLESS AND UNTIL ENTRANT'S ELIGIBILITY HAS BEEN VERIFIED. CONTEST SPONSOR WILL NOT ACCEPT SCREENSHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION PROCESS.

RELEASE:

By participating in the Contest, Challenge and/or accepting a Prize, each entrant (i) agrees to be bound by these Official Rules, including all entry requirements, (ii) agrees that the decisions of the Contest Sponsor are final and without appeal, (iii) remises, releases and forever discharges the Released Parties from any and all actions, causes of actions, suits, debts, dues, accounts, claims, damages, liability, losses, harm, costs or expenses, including without limitation any and all liability for any injuries, loss or damage of any kind to the entrant or any other person, including personal injury, death, or property damage, arising out of, or in any way related to, directly or indirectly, the Contest, including without limitation the entrant's participation in the Contest, the Challenge, any breach of these Official Rules, the awarding, receipt, possession, use and/or misuse of any Contest Prize (or any portion thereof), and any travel or activity that is related to the receipt or use of any Contest Prize, and/or the violation or infringement of any intellectual property rights or of any publicity, personality or privacy rights, and agrees to fully indemnify the Released Parties from any and all claims by third parties relating to the foregoing.

ASSUMPTION OF RISK:

Each entrant recognizes, acknowledges and accepts that there are certain risks of physical injury associated with the Challenge, and voluntarily agrees, as a condition of participating in the Contest, to assume the full risk of any physical or psychological injuries, costs, damages or losses, regardless of severity, that they may suffer as a result of participating in such activities. By entering into the Contest, entrant acknowledges that the entrant is solely responsible for determining if they are physically fit and/or skilled enough to participate safely in the Challenge. Entrant is also solely responsible for determining if they need personal protective equipment to participate in the Challenge. Entrant recognizes that it is always advisable to consult a physician before undertaking any new physical activity.

DESPITE CAREFUL AND PROPER PREPARATION, INSTRUCTION, MEDICAL ADVICE, AND CONDITIONING THERE IS A RISK OF SERIOUS INJURY INCLUDING DEATH WHEN PARTICIPATING IN SOME ACTIVITIES. NOT ALL HAZARDS AND DANGERS CAN BE FORESEEN. DEPENDING ON THE SPECIFIC ACTIVITY, CERTAIN COMMON RISKS INCLUDE BUT ARE NOT LIMITED TO DANGEROUS WEATHER AND CONDITIONS, EXPOSURE TO VIRUSES MAY BE PRESENT IN ANY ENVIRONMENT, ACTS OF GOD, INSECT OR ANIMAL BITES, PREMISES DEFECTS, AND OTHER HAZARDS COMMON TO SUCH ACTIVITIES OR SETTING. OTHER RISKS INCLUDE DEHYDRATION, INADEQUATE SUPERVISION OR INSTRUCTION, HORSEPLAY AND CARELESSNESS, POOR TECHNIQUE, OR LACK OF SKILL, LACK OF CONDITIONING, ENVIRONMENTAL HAZARDS, SUNBURN, HEATSTROKE, ALLERGIC REACTIONS, POISONING, KNOWN AND UNKNOWN HEALTH PROBLEMS, LOSS OF BALANCE, IMPACTS AND COLLISIONS, INADEQUATE OR DEFECTIVE EQUIPMENT, AND FAILURE TO WEAR SAFETY EQUIPMENT. IT IS IMPOSSIBLE FOR CONTEST SPONSOR, STRAVA OR ANYONE ELSE TO GUARANTEE ENTRANT'S ABSOLUTE SAFETY. ACCORDINGLY, ENTRANT (AND ANY MINOR ENTRANT'S PARENT OR LEGAL GUARDIAN) HEREBY UNCONDITIONALLY AND FOREVER RELEASES THE PROMOTION ENTITIES FROM ANY AND ALL CLAIMS UNDER ANY THEORY OF LIABILITY (E.G., CONTRACT, WARRANTY OR TORT INCLUDING NEGLIGENCE, STRICT LIABILITY, PRODUCT LIABILITY OR ANY OTHER THEORY), JUDGMENTS, COSTS, DAMAGES, LOSSES, EXPENSES AND LIABILITIES, INCLUDING WITHOUT LIMITATION ANY DEATH, PERSONAL INJURY OR PROPERTY DAMAGE THAT ENTRANT MAY SUFFER IN THE COURSE OF OR OTHERWISE AS A RESULT OF ENTRANT'S PARTICIPATION IN THE CONTEST.

LIMITATION OF LIABILITY:

The Released Parties shall not be liable for any damages caused or alleged to be caused by or resulting from: (i) participating in the Challenge, (ii) use of any Prize or other correspondence or data that is lost, stolen, late, garbled, distorted, delayed, damaged or misdirected for any reason; (iii) any failure, interruption, technical malfunction or delay; (iv) any e-mail, personal message, text or SMS message or other communication sent or received to or from the Contest Sponsor, Strava or any of their agents or designees, for any reason; (v) for any incorrect, untimely or inaccurate information, whether caused by the Contest Website, the Strava app, users or by equipment or programming errors associated with, or utilized in, the Contest; (vi) any technical or human error which may occur in the processing of any entry or entries in the Contest; (vii) for problems with the function of the Contest Website, the Strava app or website feature, howsoever caused; (viii) the malfunction of, or damage caused to, any telephone network, computer equipment, data, software, online systems, servers or access providers; (ix) any functionality lost due to not having cookies enabled; (x) for traffic congestion on the Internet; (xi) the security or privacy of information transmitted via computer networks; (xii) breaches of privacy due to interference by third parties or for any damage caused to or incurred by any entrant or any other person by reason of any such event or occurrence; or (xiii) technical, hardware or software failures of any kind, lost or unavailable network connections, failed, incomplete, garbled or delayed computer transmissions including lost, misappropriated or corrupted entries, virus, worm or Trojan Horse damage or any other damage which may limit a participant's ability to participate in the Contest.

ERRORS:

The Contest Sponsor is not responsible for typographical or other errors in the offer or administration of the Contest, including but not limited to errors in advertising, the Official Rules, the Contest Website, the Strava app, in the selection and announcement of winners, or related to the distribution of a Prize. In no event will the Contest Sponsor be liable for more than the stated number of Prizes in these Official Rules (at any level). If due to printing production, online, internet, computer or other error of any kind a Prize notification misstates the applicable Prize that an entrant is able to win, or mistakenly declares an entrant to be a potential Prize winner, the entrant will only be eligible to receive the applicable Prize that an entrant is eligible to win based on Contest Sponsor official records and data (as determined by the Contest Sponsor in its sole an absolute discretion).

RIGHT TO TERMINATE, MODIFY OR SUSPEND:

The Contest Sponsor may at any time, at its sole discretion and without liability, terminate, modify or suspend the Contest or the Challenge in whole or in part, subject only to approvals required by law, if fraud, technical failures or communications or any other errors or other causes beyond the control of the Contest Sponsor corrupt the administration, integrity or security of the Contest or if any other factor interferes with the conduct of this Contest as contemplated by these Official Rules. Without restricting the generality of the foregoing, in the event of early termination of the Contest, a notice will be posted on the Contest Website and the Strava app to that effect. In addition, for the purposes of determining eligibility to win a Prize in the event of early termination of the Contest, all eligible entries received prior to the time of early termination will be considered as valid and for the purposes of these Official Rules, the Contest Period will be deemed to have ended at the moment of early termination. No waiver on the part of the Contest Sponsor to enforce of any term herein shall be deemed a continuing waiver or a waiver of any other term.

DISQUALIFICATIONS:

If it is discovered by the Contest Sponsor (using any evidence or other information made available to or otherwise discovered by the Contest Sponsor) that any person has attempted to: (i) exceed any of the limits or restrictions provided in these Official Rules; (ii) use multiple names, identities, e-mail addresses, accounts, and/or any automated, macro, script, robotic or other system(s) or program(s) to enter, register or otherwise participate in or to disrupt this Contest; (iii) re-enter the Contest more than the allotted number of times; (iv) submit an entry or enter any code or PIN (as applicable) that has been falsified, manipulated or otherwise altered in any way; (v) disrupt or participate in the Contest or the Challenge in any fraudulent or misleading way (including without limitation cancelling, changing or otherwise modifying a transaction) and/or (vi) participate in the Contest or Challenge in any other manner that is disruptive, abusive, fraudulent, misleading, deceptive, unfair, unsportsmanlike or inconsistent with these Official Rules (all as determined by Contest Sponsor in its sole and absolute discretion); then they may be disqualified from the Contest at the sole and absolute discretion of the Contest Sponsor. If an entrant is disqualified, such person forfeits any and all rights to any prize.

WARNING: ANY DELIBERATE ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE OR ALTER ANY ENTRY OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS; IF SUCH AN ATTEMPT SHOULD BE MADE, THE CONTEST SPONSOR RESERVES THE RIGHT TO DISQUALIFY SUCH ENTRANT OR INDIVIDUAL AND SEEK DAMAGES OR OTHER RELIEF AGAINST SUCH ENTRANT OR INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.

PRIVACY STATEMENT:

The Contest Sponsor respects your right to privacy. Personal information collected from entrants will only be used by the Contest Sponsor to conduct the Contest and fulfill any Prize requirements and, only if consent is given at the time of entry, to provide the entrants with information regarding upcoming promotions and/or events from the Contest Sponsor. For more information regarding the manner of collection, use and disclosure of personal information by the Contest Sponsor, please refer to the Contest Sponsor's privacy policy, available at https://www.labatt.com/en/privacy-policy

Additionally, entrants will be required to create an account on the Strava App. Use of the Strava service is subject to the Strava Terms of Use: https://www.strava.com/legal/terms; and the Strava Privacy Policy: https://www.strava.com/legal/privacy.

GOVERNING LAW:

Subject to applicable law and these Official Rules, this Contest and the Official Rules shall be governed by Ontario law and all entrants expressly agree that the Ontario courts shall have sole jurisdiction over any dispute or litigation arising from or relating to this Contest and agree to submit to the jurisdiction of the courts of Ontario. The venue of any dispute or litigation shall be Toronto, Ontario. For consumers residing in Quebec, this Contest and the Official Rules shall be governed by Quebec law and all entrants expressly agree that the courts of competent jurisdictions in the Province of Quebec shall have sole jurisdiction over any dispute or litigation arising from or relating to this Contest and agree to submit to their jurisdiction.

The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

SUBJECT TO APPLICABLE LAWS:

The Contest is subject to these complete Official Rules and all applicable federal, provincial and local laws and regulations. By participating in the Contest, you acknowledge that you have read the Official Rules and agree to abide by their terms and by the decisions of the Contest Sponsor, which are final and binding on all matters pertaining to the Contest. Any questions, comments or complaints regarding the Contest must be directed to the Contest Sponsor. THIS CONTEST IS VOID WHERE PROHIBITED BY LAW.

LANGUAGE DISCREPANCY:

In the event of any discrepancy or inconsistency between the terms and conditions of these Official Rules and disclosures or other statements contained in any Contest-related materials or Contest-related Information, including, but not limited to, point of sale, television, print or online advertising, the terms and conditions of these Official Rules shall prevail, govern and control.